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Daily blogs from the frontlines of the Greenpeace planet down under. 

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  • LEGO: Everything is NOT awesome

    Blogpost by Sara Ayech - July 9, 2014 at 10:58

     

    Yesterday we released a new video asking much-loved toy company, LEGO to ditch its partnership with oil company Shell. The film depicts an Arctic made entirely of LEGO and imagines an oil spill in this beautiful and pristine part of the world. In real life, Shell plans to drill in the Arctic with the very real risk of a huge oil spill that would destroy this unique ecosystem.

    We worked with award-winning creative agency, Don't Panic to create the film. It features cameo characters from the LEGO Movie, Game of Thrones, and every child's favourite, Santa Claus. We hope the film is shared far and wide and serves to pressure LEGO into re-thinking their relationship with Shell.

    Every company has a responsibility to choose its partners and suppliers ethically. LEGO says it wants to... Read more >

  • A letter to the employees at LEGO

    Blogpost by Ian Duff - July 2, 2014 at 13:50

    Dear LEGO employee,

    As an employee of LEGO, you have helped to create a company admired around the world. Millions of people associate LEGO with happy childhood memories, creativity, innovation and imagination. At the same time, LEGO has realised the significance of social responsibility and taken a number of steps towards becoming a better corporate citizen. These have undoubtely strengthend LEGO’s image as a responsible and well-loved company.

    Unfortunately, LEGO’s management has decided to position your company’s famous logo alongside that of international oil company Shell, which is leading the race to drill in the fragile Arctic. Over the past few years this partnership saw 16 million LEGO cars sold over the counter of Shell petrol stations around the world. This provided a huge be... Read more >

  • Over the weekend we visited the National Party’s annual conference, with a special Arctic visitor and a simple question: is climate change on the agenda?

    It’s hard to ignore a polar bear - but that’s exactly what many delegates did. Those who did stop to chat offered a mixed bag of opinions, from a straight “no,” or “it’s a fallacy,” through to Amy Adams (aka the Environment Minister) saying it was not her department.

    Which is worse: senior Ministers acknowledging the problem yet failing to initiate any kind of meaningful action, or party supporters who flatly deny the issue altogether? At least the latter’s words match their (in)actions, whereas it’s embarrassing to hear Ministers agree that it’s a crucial issue, whilst promoting policies that won’t even meet their own emissions targets,...

    Read more >
  • Lego and Shell - FAQs

    Blogpost by Sondhya Gupta - July 2, 2014 at 12:23

    Read more >

     

    What has Lego got to do with the Arctic?

    Lego has a longstanding relationship with Shell, with plans to renew its deal later this year.

    Shell wants to drill for oil in the Arctic. The only reason they’re able to do this is because the Arctic ice is melting because of climate change. Something that oil companies are responsible for. Scientists say that it’s extremely risky to dill in the Arctic and any oil spill in those freezing conditions would be impossible to clean up.

    Shell is spending money on making itself appear caring and family friendly by putting their branding on the things we love and is using its relationship with Lego to divert attention away from its dangerous plans.

    How will targeting Lego help save the Arctic?

    Oil companies like Shell face major barriers to their ...

  • How tiny plastic people protested around the world

    Blogpost by Jamie Woolley - July 2, 2014 at 11:21

    The news of LEGO's cosy relationship with Shell has led to tiny protests erupting around the country - nay, the world. Famous national and international landmarks have been festooned with banners as the streets resounded the stamp of little plastic feet. What a day it's been.

      Read more >
  • It's time for LEGO to block Shell

    Blogpost by Ian Duff - July 1, 2014 at 20:58