Jessica Edberg is a mother of two. Her daughter, Lily, aged 7, took part in a playful protest yesterday against LEGO's partnership with Shell. 50 kids in total protested by building three giant LEGO Arctic animals outside of Shell's HQ in London. With their parents and guardians, they called on LEGO to stop promoting Shell's logo on LEGO toys because kids love the Arctic and don't want Shell to destroy it.
My partner and I thought long and hard about joining this campaign; of course as adults we agree with both the message and the methods of Greenpeace. But we do not want to put words into our children's mouths, so our biggest concerns were whether our children would understand what they were doing, and would they understand why?
After reading the brief from Greenpeace we felt reassured... Read more >