Coca-Cola is the biggest producer of plastic bottles in the world, producing over 100 billion plastic bottles every year.

But Coke isn't taking responsibility for the huge amount of single-use plastic it’s producing - and billions of its bottles are ending up as litter, on our beaches and in landfill.

We want to show Coke the true extent of its plastic pollution - but we need your help. 

Next time you spot a used Coca-Cola bottle that's been discarded somewhere it shouldn't be (i.e. anywhere that isn't the recycling bin!) share it with Coke!

All you need to do is take a picture of the bottle (or bottle cap) and follow the instructions below:

Share on Instagram

Upload your photo to Instagram and tag @cocacola or @cocacolaEU.To increase the chance of Coke seeing your post add hashtags #EndOceanPlastics, #ShareACoke, #CokeSummer and #TasteTheFeeling

Share on Facebook

Upload your picture to Facebook and tag @CocaCola. Alternatively, you can go to Coca-Cola's own Facebook page and use your photo to comment on one of its recent posts.

Share on Twitter

Simply upload your picture to Twitter and tweet @CocaCola and @CocaColaEP and use #OceanPlastics (and #ShareACoke for the Coke emoji!)

Don't use social media or haven't spotted any bottles near you?

You can still drop an email to Coke’s CEO.