We will only see real change when companies like Nestlé, Unilever, Coca-Cola, and PepsiCo, which profit from single-use models, end their expanding plastic use and invest heavily in systems that prioritize reuse.

A Greenpeace USA report, Throwing Away the Future: How Companies Still Have it Wrong on Plastic Pollution “Solutions”, warns against the so-called solutions announced by multinationals to deal with the plastic pollution crisis. These false solutions, including the transition to bioplastics, paper, 100% recyclable packaging, incineration and chemical recycling, risk aggravating this environmental crisis, without questioning the disposable culture, and while diverting attention from the real solutions that should rather favour reuse.

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