In response to the Ford government’s announcement that it will introduce legislation requiring gas companies to put carbon price stickers on pumps, Greenpeace Canada said it would challenge these stickers under the Canadian Code of Advertising Standards. By omitting both the costs of climate change and information on the federal rebates, we believe that these stickers would violate the provision of the Code that states “Advertisements must not omit relevant information if the omission results in an advertisement that is deceptive or misleading.”

Greenpeace Canada’s senior energy strategist Keith Stewart said:

“Transparency cuts both ways. Doug Ford can’t pretend climate change doesn’t exist or that it isn’t already imposing heavy costs on our health and communities. These stickers are a cheap attempt to mislead Ontarians with half-truths that cannot be allowed to go unchallenged. We are already dealing with the financial fallout from more extreme storms, flooding and heat waves and these will only get worse the longer politicians like Doug Ford deny the severity of the climate crisis and delay action to solve it.”

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For more information, please contact:

Keith Stewart, Senior energy strategist, Greenpeace Canada

kstewart@greenpeace.org; +1 416 659-0294