Greenpeace campaigns involved a number of elements:
• Communications: We are in regular contact with the media and our members through press releases, electronic newsletters and our website.
• Direct action: Direct action can take many forms — scaling the roof of Parliament, locking down Redlist seafood in grocery stores, occupying sites in the tar sands. Greenpeace engages in peaceful direct action to draw the world’s attention to environmental issues.
• Markets: Greenpeace takes its campaigns directly to corporations’ customers and shareholders, putting pressure on companies to change harmful practices.
• The fleet: Greenpeace maintains a fleet of three ships to monitor international agreements, protest environmental degradation and prevent destruction of marine life and resources. Greenpeace also has three river sailing vessels, a helicopter, a Cessna plane and a hot air balloon.
• Political lobbying: Greenpeace attends virtually every international environmental convention and has consultative status with the United Nations. We frequently meet with governments to lobby on issues of environmental policy.
• Public education and engagement: On the street, on the Internet, over the phone and through the mail, we engage the public in our campaigns. We also circulate petitions and host seminars and other events.
• Scientific research: The Greenpeace Research Laboratories form the Science Unit of Greenpeace International. Based at the University of Exeter in the U.K., the laboratories provide scientific advice and analytical support to Greenpeace offices worldwide. Greenpeace also commissions independent scientific research.