You may already have good awareness of the local media scene. You can do some research if not, and dig a bit more into where people go for their local news. Is it the local paper, or the neighbourhood social media groups? Which paper has the biggest readership? Who are the local radio personalities?

To get the lie of the land, you can:

Media releases

Whenever you’re organising an event or action during the campaign consider alerting the media. The main purpose is to share a perspective, information, or quotes, a journalist can’t get anywhere else. It needs to be to the point and economical with words. Journalists work in a busy fast moving environment, and just need the basic info. 

Send wide first to media news desks, and then follow up with individuals to check they saw it. Search for journalists who write about your issue, and send the release to them directly. 

Check out Community Comms Collective’s national media list: Media contact list

Some more tips on using a press release: The Movement Hub

An example Greenpeace release: 

Speaking with media

You may have an opportunity to speak with a journalist, be interviewed on the campaign, or asked for comment. No matter who it is take it, even for someone’s school project! It’s a chance to get experience and comfortable speaking about the issue.

Before an interview write down three main points you want to get across. If you have more time, or you’re feeling nervous, practice with a friend with questions that may come up. Relax and focus on the message.

Top tips to nail a media interview

Before the interview

During the interview: