#Break Free from Plastic is written on the beach using collected bottle caps.
The sight of rivers, oceans and communities overwhelmed with plastic waste has become a shocking – and all too common sight. The logos and images of big consumer brands – clearly visible in this tsunami of disposable plastic – show where the responsibility lies. These brands – with their throwaway packaging – are promoting and perpetuating our modern throwaway lifestyles that are driving mass production and overconsumption.
Now we are facing the evidence that “convenience” has an unacceptable cost; the health of our ecosystems and the living beings that depend on them.