The global tuna industry is undergoing a period of rapid transformation.
Driven by the urgent need to protect tuna stocks from overfishing or to help rebuild damaged populations, and in response to growing global consumer demand for sustainable seafood, progressive tuna companies are fast adapting their fishing and supply chains to ensure they can meet new standards.
Around the globe, some of the biggest international tuna industry businesses, including leading brands and major retailers, are making commitments to phase out the use of destructive Fish Aggregating Devices (FADs) when used in purse seine fisheries, and are actively supporting the designation of the Pacific Commons as marine reserves by agreeing not to sell tuna sourced from these locations. Momentum towards sustainability is also starting to build through the longline tuna supply chain, where urgent and far-reaching reform is needed to clean up this highly unregulated sector.
This report documents some of the changes being made by leading brands and retailers around the world to build and secure sustainable supplies of tuna.
As the global tuna industry transforms, the question is not ‘who will be the next company to change?’ but ‘which businesses will lose out by acting too slowly?’
– Oliver Knowles, Greenpeace Oceans Campaigner