Five Greenpeace New Zealand climbers scale the Te Rapa Fonterra milk processing factory to unfurl a banner reading "Fonterra methane cooks the climate", in a protest against livestock emissions.
A big pink banner is visible halfway up a large factory building. The Fonterra logo is visible at the top of the factory. There is pink smoke blowing in front of the building.
Five Greenpeace New Zealand climbers scale the Te Rapa Fonterra milk processing factory to unfurl a banner reading “Fonterra methane cooks the climate”. © Bryce Groves / Greenpeace

Agricultural emissions from industrial meat and dairy production are cooking the climate. Intensive livestock farming is expanding globally, leading to deforestation and rising methane emissions.

Meanwhile, disasters fuelled by climate change – storms, droughts, cyclones, and wildfires – are intensifying and becoming increasingly common. They are putting the food and agriculture sector at risk and jeopardising farm livelihoods.

You’ve heard about Big Oil’s role in fuelling the climate crisis – but did you know that the intensive livestock industry – AKA Big Meat and Dairy – are playing a big role in making it worse?

To add insult to injury, rich governments are right now doing the bidding of livestock industry lobbyists, and rolling back urgently needed climate action on agriculture.

Here’s everything you need to know about the intensive livestock industry, and how their actions are cooking the planet.

What is methane? Why is methane such a big deal?

Greenpeace Aotearoa activists turn dairy giant Fonterra's Auckland HQ into flood zone in climate protest. An activist holds a large pink banner reading 'big dairy big storms', in front of a mattress which has the same message. The activists delivered household items damaged in recent flooding from Cyclone Gabrielle and the Auckland Anniversary floods to Fonterra, in protest over livestock emissions.

Methane is a superheating greenhouse gas, 80 times more powerful than carbon dioxide over a 20 year period. The largest source of human-made methane emissions globally is the intensive livestock industry – large-scale farming of animals like cows, pigs and sheep.

Methane is a big deal for our climate because it’s so powerful, but it also stays in the atmosphere for less time. That means that it has a massive impact on global temperature increase, but also that if we reduce methane emissions rapidly, we can cool the climate within our lifetimes.

BRIEFING: Methane and COP30

Methane is the fastest way to slow global heating. It traps 80 times more heat than CO₂ over 20 years and is responsible for nearly a third of current warming.

But high-income, high-emitting nations such as New Zealand and Ireland are weakening their methane reduction targets under the misleading concept of “no additional warming” or “temperature neutrality.”

Greenpeace is warning that this risks undermining the Paris Climate Agreement, and breaching international law. A briefing for those attending COP30 is available below:

COP 30 Policy Brief_ No Additional Warming and Methane FINAL 31 Oct

Who are the worst climate polluters in the meat and dairy industry?

Some of the worst climate polluters in the intensive livestock industry include:

  1. JBS – the world’s biggest meat packer and worst agricultural polluter.

    Based in Brazil, JBS’ methane emissions are more than those of Shell and Exxon combined. JBS are also complicit in destroying the Amazon rainforest to make room for more cattle ranches.
Greenpeace activists protest against JBS in Luxembourg. Two activists in green raincoats hold a large banner which reads 'JBS profits, forests burn'.
Projection onto the Fonterra headquarters in Auckland, showing a modified Fonterra farm sign reading “The nitrate emergency: It starts here”

2. Fonterra – the world’s largest exporter of dairy products.

Fonterra is New Zealand’s worst climate polluter. Along with immense methane emissions, Fonterra is involved in pushing for weaker climate regulations, with its CEO Miles Hurrell chairing the notorious Global Dairy Platform in 2025.

3. Arla – the biggest dairy company in Europe.

Arla produces huge amounts of methane from its milk supply. Despite this, the company has no clear plan to cut methane emissions. Arla has also been accused of greenwashing. Its climate claims mislead consumers about the real impact of its dairy production.

Greenpeace activists wearing cow heads hold banners reading 'Arla, no more dairytales. Reduce your methane emissions' in both English and Danish. Activists were protesting over the European dairy giant's immense livestock emissions.

Turning Down the Heat – how cutting agricultural emissions from intensive livestock can become a climate emergency brake.

The meat and dairy industry is sitting on a big dirty secret: its massive methane emissions. Between 1910 and 2015, there was an enormous increase in both the production and consumption of meat and dairy. Livestock is the single biggest source of human-made methane.

Reducing methane associated with meat and dairy is a critical lever that will influence how quickly or slowly the world heats up in the near-term. Cutting large amounts of methane through a shift in how we produce and consume meat and dairy is key, together with a fossil fuel phaseout, for an iconic victory against catastrophic climate change.

In this report, Greenpeace Nordic shows how changes in overproduction and overconsumption of meat and dairy could avert the worst of the climate crisis, reducing warming significantly by 2050.

Methane metrics

Greenpeace activists scaled Fonterra’s Te Rapa dairy processing factory, unfurling a 160 square metre banner reading ‘Fonterra’s methane cooks the climate.’ A large pink banner hangs from the front of the building.

No additional warming, GWP*, climate neutrality, and more.

These are all terms used by the intensive livestock industry to justify why they shouldn’t have to deal with their outsized methane emissions. But they’re fundamentally flawed. So why do big meat and dairy corporations and lobby groups love them so much?

What is no additional warming?

No additional warming is a political trick dressed up as science. It pretends current methane emissions are fine – when in reality, they’re fuelling the climate crisis.

This controversial accounting trick is designed to justify continued high levels of agricultural methane emissions – even as science shows they must fall fast.

Agriculture industry lobby groups have pushed the concept of ‘no additional warming’ heavily, in an attempt to avoid having to deal with their outsized methane emissions.

An aerial view of a large dairy farm in New Zealand, showing large numbers of cows crammed into small areas on barren ground.

No additional warming for journalists

Are you a journalist and curious about ‘no additional warming’? Want to know more about why climate scientists and environmentalists are so concerned about it?

We’ve produced this media briefing on ‘no additional warming’ and methane emissions reductions to answer your questions!

Please reach out to our press contact if you would like to know more!

No additional warming for policy-makers

Are you working on climate policy and wondering why ‘no additional warming’ and ‘temperature neutrality’ are being brought up?

Here’s a briefing for policy-makers on all things methane – and what good policy to tackle methane emissions from the intensive livestock industry should include.

Please reach out for more information or to meet with our team.

Take action against agricultural emissions

Dairy cows behind bars in a milking shed
Call for an end to meat and dairy expansion!

Prevent catastrophic climate change from superheating livestock industry emissions – sign the petition now.

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Frequently asked questions

Why is it so hard to reduce methane emissions from livestock?

It’s actually not hard to reduce agricultural methane emissions. We simply need fewer livestock, and less intensive methods of farming. A shift to more plant-based, ecological farming methods is both achievable and has many co-benefits for people, nature and animals.

To make that happen, we need decision-makers and world leaders to regulate the livestock industry, because voluntary efforts from the industry have proven not to be enough.

How can we reduce methane emissions from livestock?

The easiest way to reduce agricultural methane emissions is to reduce stocking rates. That means fewer cows, sheep, pigs, or chickens creating methane. 

Unfortunately, there are not currently any technological solutions to reduce methane emissions at the scale or speed necessary to prevent climate chaos. That means we have to do what we can with the tools and knowledge already at our disposal.

How do we do farming differently? Is it even possible? What should agriculture look like?

Ultimately, we need to diversify land use, away from intensive livestock – but that doesn’t mean stopping farming. We just need to change the way that we farm to ensure that our food systems are sustainable into the future.

Already, some farmers are shifting toward ecological, plant-based farming practices. It is not only possible, but it has many benefits for both people and the planet. But farmers need support to be able to scale up these practices.

Why is No Additional Warming problematic?

‘No Additional Warming’ is a problematic concept used to justify maintaining current levels of climate pollution. It suggests that as long as no extra global warming is produced – i.e. as long as levels of agricultural methane emissions remain stable – it’s okay to continue polluting the climate. It basically resets the status quo, enabling business as usual for agribusiness.

Agribusiness has pushed for methane emissions targets to be set using the ‘no additional warming’ approach, arguing that because methane is a short-lived gas, they shouldn’t be responsible for the pollution they’re causing. This is patently false – methane is much more powerful than carbon dioxide, and does a significant amount of damage over its lifetime. In fact, reducing methane emissions rapidly is the climate emergency brake we need to prevent catastrophic climate change.

Who benefits from No Additional Warming?

The agribusiness lobby ultimately benefits from No Additional Warming – while the rest of us, including farmers and rural communities, suffer from the consequences of weakening action on climate change.

Agribusiness benefits because they get to continue making billions from their business-as-usual approach of continuously producing more livestock and more pollution.

Which countries are adopting the concept of No Additional Warming?

New Zealand has announced that it will rewrite its climate laws to adopt a new, weaker, methane target aligned with No Additional Warming. It will also amend the law so that future methane targets are required to be set in line with No Additional Warming. The Government aims to do this by the end of 2025.

Ireland is also looking to do the same, likely within the same timeframe. Paraguay and Uruguay are also looking into the concept.

Primarily, this is being adopted by wealthy export-driven nations with high levels of livestock emissions, as it means they can get away with doing less on climate change.

What alternatives are there for measuring methane?

The Intergovernmental Panel on Climate Change (IPCC) uses a tool called GWP100 to measure methane emissions. This is the tool used for reporting on methane emissions to the UN Framework Convention on Climate Change (UNFCCC). It is the globally-agreed metric for measuring methane. The key difference is that it uses a baseline of not emitting – i.e. pre-industrial levels – rather than arbitrarily setting a baseline in the recent past.

But isn’t methane a short-lived gas?

Methane is an extremely powerful greenhouse gas. It is 80 times more powerful than carbon dioxide over a 20 year period. It is a short-lived gas, so stays in the atmosphere for less time than carbon dioxide, but still has a significant impact on the climate.

Why does methane matter anyway?

Scientists have called methane our ‘emergency brake’ for preventing the worst of the climate crisis. Because it is a short-lived gas, if we reduce methane emissions now and keep them down, we can slow global temperature rise  within our lifetimes. Every fraction of a degree matters when it comes to climate change.

More on the intensive livestock industry’s climate pollution

Taking on the livestock industry on social media

@greenpeacenz

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