Have you heard about the citizen science project that’s exposing the worst plastic polluters? The work of regular people is making real change, and outlets like Forbes, the Philippine Daily Inquirer, Vice and many others are taking notice!
Citizen activists are cleaning up their local riverbanks, parks, and beaches, but they’re not stopping there. They’re using these events to identify the companies that are polluting their hometowns to begin with.
In 2018 and 2019, thousands of people across the world joined together to perform hundreds of brand audits and call out the world’s top polluters, resulting in the 2018 and 2019 BRANDED reports. By categorizing and counting branded plastic packaging during cleanup events, they helped identify the corporations most responsible for plastic pollution.
Want to join the movement? The Break Free From Plastic Brand Audit Toolkit offers a step-by-step guide on how to organise this kind of action in your community. It will help you through the whole process, from the initial planning all the way through submitting your data. You can also find out if someone near you is already taking action—we know they’d appreciate your help!
Join the Plastic Free Future Facebook group and share your experience
Don’t use Facebook? Share your experience on Instagram using the hashtag #BreakFreeFromPlastic