Fans of True Blood, The Vampire Diaries and Twilight stormed Twitter last Friday to boost their favourite celebs’ cause of the moment: Protect Paradise. Thousands joined their vampire stars in calling for the protection of the endangered Sumatran tiger’s home and demanded clean palm oil that is tiger- and forest- friendly.
And the vamps went viral as the story bled from Twitter to blogs around the world, especially in the US and Brazil, turning the #Vamps4Tigers twitter storm into a fandom event not to be missed!
Fans jumped at the opportunity to help save the Sumatran tiger’s home by also using their creativity to raise awareness about the Protect Paradise campaign.
They supported their heroes and took the lead in showing that fandom events can be empowering and go beyond fiction... Read more >