Today, toy giant Mattel, the company behind Barbie, announced that it will stop buying paper and packaging linked to rainforest destruction.
The move follows a Greenpeace investigation which revealed that packaging for Mattel toys was being produced using timber from the rainforests of Indonesia, home to endangered species such as the Sumatran tiger. We launched a global campaign to pressure the toy maker into mending its ways - and thanks to your support it has worked!
From today Mattel is instructing its suppliers to avoid wood fibre from companies “that are known to be involved in deforestation”. One of these companies is notorious rainforest destroyer Asia Pulp and Paper (APP), which Greenpeace investigations have shown to be involved in widespread rainforest clearance in Indonesia.... Read more >