This year Greenpeace Canada partnered up with organizations and volunteer local groups across the country who led cleanups with brand audits in nine different locations.

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In response to the global plastic crisis, a growing movement–the Reuse Revolution–is creating hope, and real solutions to the mess plastic-producers have made. There are an array of innovative solutions focused on reusing sustainable materials instead of throwaway plastics already all around us, and it’s time we let them shine. 

Communities, progressive businesses, and local governments are stepping up and getting real about reduction of pointless plastics and making alternatives more accessible and desirable. There are zero-waste cities, water refill stations at more airports and other public places, discounts being offered at some retailers for bringing your own bags and at coffee shops for bringing your own reusable mug. There are markets full of plastic-free produce and other food that have been around for decades, and new zero-waste shops popping up around the world. There are reusable container deposit-return schemes re-appearing, and long-time bulk stores making it easier to shop for necessities with containers from home. 

Plastic-Free Shopping Practices in Mangwon Market, Seoul


The Reuse Revolution is underway, and it’s here to stay. And you are a part of it, even if you may not have realized it yet. When you shop at places where you know you can get what you need without plastic. When you take your reusable bottle with you when you travel. When you bring your own bag and shop at the farmers market. When you intentionally replace throwaway plastic with reusable solutions

And, most of all, when you ask companies to do the same.

All these actions, gathered up and multiplied, are providing the counter power to the corporate controlled system built on throwaway packaging. 

Thanks to pressure from millions of people like you, companies are finally admitting they helped create this crisis. Some of them are even making commitments they say will help solve it. But so far, corporations are mostly pushing false “solutions”—switching to other throwaway materials like paper or bioplastic, relying more heavily on the already broken recycling system, even investing in harmful chemical recycling and incineration—to justify their dependence on single-use packaging. These alternatives will only continue to harm the environment.

Industry’s narrative around individual responsibility and false solutions is coming to an end. The only way forward for them is to join the Reuse Revolution. And those that don’t will become increasingly irrelevant in a world where people aren’t willing to sacrifice a liveable planet for the illusion of ‘convenience’. So what do the right kinds of solutions look like? We put together this list of criteria to help guide companies like Nestlé, the big supermarket chains, Tim Hortons and other top plastic producers and polluters to move in the right direction.

The only way we’re truly going to solve this crisis is by demanding that corporations reduce their plastic footprints, move away from the throwaway business model, and start investing in refill and reuse as the way toward a sustainable future. 

Graham Forbes, Global Project Lead for the Plastic-Free-Future Campaign at Greenpeace USA, 

Sarah King, Head of Plastic & Oceans Campaign, Greenpeace Canada