Kleenex=Kleercut

Kleercut: Don't blow our ancient forests on Kleenex

Did you know that it takes 90 years to grow a box of Kleenex? That's right, every time you use a Kleenex tissue, you are blowing away ancient forests. And every time you use Scott or Cottonelle toilet paper, you’re flushing old growth trees down the toilet.

Did you know that it takes 90 years to grow a box of Kleenex? That's right, every time you use a Kleenex tissue, you are blowing away ancient forests. And every time you use Scott or Cottonelle toilet paper, you’re flushing old growth trees down the toilet. That's because Kimberly Clark, maker of these products, all but refuses to use recycled paper in its products.
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What's it take to get the makers of Kleenex to protect forests as vigilantly as they protect profits?
Find out "What's inside your box of Kleenex?" and what we're doing to push Kimberly-Clark, the parent company of Kleenex, Scott, Cottonelle, and Viva, to adopt a strong forest protection policy at their annual shareholder meeting later this month.
Read more

Recycled Tissue Guide

Recycled tissue products help protect ancient forests, clean water, and wildlife habitat. It's easier on the Earth to make tissues from paper instead of trees.
Download the guide

Earth School Kids Say No to Kleenex!
Earth School, located at the Hilltop Hanover Farm Children’s Environmental Education Center in upstate New York, offers a place for children to run, play, and learn lessons in sustainability. Barbara Sarbin founded the Earth School and the non-profit that operates the school, Something Good in the World, to give both public schooled and home schooled students a place to attend environmentally-themed educational programs. In this video, the students at Earth School excitedly share their school adventures and commitment to protecting the environment. Because of this commitment, they have stopped using Kleenex tissues at their school, replacing them with recycled alternatives. Read more.

Earth School Kids Say No to Kleenex!

Earth School, located at the Hilltop Hanover Farm Children’s Environmental Education Center in upstate New York, offers a place for children to run, play, and learn lessons in sustainability. Barbara Sarbin founded the Earth School and the non-profit that operates the school, Something Good in the World, to give both public schooled and home schooled students a place to attend environmentally-themed educational programs.

In this video, the students at Earth School excitedly share their school adventures and commitment to protecting the environment. Because of this commitment, they have stopped using Kleenex tissues at their school, replacing them with recycled alternatives. Read more.

Destroying forests to make toilet paper is “worse than driving Hummers”
Major newspaper outlets today are buzzing about how Americans' “preference” for soft toilet paper is an absolute environmental travesty. But is it really a preference, or something that has been sold to us by pulp and paper heavies like Kimberly-Clark? Tissues, toilet paper, and other disposable products are responsible for unspeakable destruction of ancient forests around the world. And, in today’s New York Times, tissue maker Kimberly-Clark (K-C) has probably given us a bit more information than they meant to about the extent of the destruction they're causing despite their green claims. Read more.

Destroying forests to make toilet paper is “worse than driving Hummers”

Major newspaper outlets today are buzzing about how Americans' “preference” for soft toilet paper is an absolute environmental travesty. But is it really a preference, or something that has been sold to us by pulp and paper heavies like Kimberly-Clark?

Tissues, toilet paper, and other disposable products are responsible for unspeakable destruction of ancient forests around the world. And, in today’s New York Times, tissue maker Kimberly-Clark (K-C) has probably given us a bit more information than they meant to about the extent of the destruction they're causing despite their green claims. Read more.

Take Action

Only Kimberly-Clark can create a policy that protects ancient forests from being made into tissues and toilet paper. Write to K-C and let them know that you'll only use recycled products, like those found in our tissue guide, until K-C cleans up its act.
Take action now!

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