Campaign updates

For over 50 years now, Mattel has been choosing Barbie’s career for her. She’s had a lot of different professions over the years but Mattel’s latest choice for Barbie: ‘Rainforest Destroyer,’ is arguably the most controversial...

Last week, Greenpeace USA announced that Barbie’s Facebook page reopened her wall to comments. Within an hour, 117 people wrote on Barbie’s wall asking her to stop using packaging produced from rainforests in Indonesia. After...

It’s been a busy few days since the latest phase of our campaign to stop deforestation in Indonesia got underway. There are now signs that both Mattel and Lego are preparing to make changes in the way they buy their packaging. ...

As part of Greenpeace’s Barbie campaign to draw attention to Mattel’s use of packaging connected to deforestation in Indonesia, Greenpeace USA ran satirical Facebook ads like the one above. After running the ads for three days...

It was still dark in Jakarta when Greenpeace international executive director Kumi Naidoo , members of international media, and a few Greenpeace campaigners loaded into a single-engine plane bound for Sumatra, Indonesia.  I was...

Last week, Greenpeace activists in Sumatra, Indonesia unfurled a giant banner reading “APP-Stop destroying Tiger Forests” to expose ongoing rainforest destruction by Asia Pulp & Paper (APP). APP is the world’s third-largest paper...