Intro

There’s no better way to amplify the struggles our communities are going through than using social media — especially during these uncertain times.

This toolkit will discuss 

• How to build your own ‘Lucha Ambiental’ story
• How to support friends, family, volunteers to do the same. 
• How to develop our own stories will help amplify our community’s stories around environmental injustices.

Watch the Story of self training below:

The basics

Why tell stories?

The shortest distance between two people is a story. 

What is your story?

A character tells a story.

• Beginning (introduction)
• Middle (struggle, conflict, tension)
• Climax (point of highest intensity in the story)
• End (desire for resolution, work through the conflict)

The audience follows the journey because they want to see the character overcome the conflict

What’s your story? Find a friend to listen to your story.

Think. Gather your thoughts and think about YOUR ‘Lucha Ambiental’ story.

Share. Talk about your ‘Lucha Ambiental’ (Environmental Fight) story– why are you fighting for the climate? 

Respond. Ask your friend to point out where they heard the beginning, the middle (climax), and the end.

Why is it important for us to share our stories? 

Storytellers have the power to change the world. The election is the beginning of the fight to pass a Green New Deal. Choosing a movable candidate in the White House is the first step in setting ourselves up for a green, peaceful, and just future.

What can you say in your recording? 

• “In order for our community to have a chance at a just and healthy future we must vote.”
• “We need a leader that cares about my community’s well being, and that will fight for a Green New Deal.”
• “Let’s vote for a Climate Leader.”

Why are we doing this?

• Power to our communities.
• A platform for our voices
• Mobilize the masses to the polls.
• Elect a President that will fight for a just, healthy, and safe future for all.

What kinds of stories?

• Stories of personal and collective power
• We are leading the way
• There is joy and beauty here
• Imagining the future that we want to see

Share your Story

What I would like for you all to do before recording your stories, is:

Write your story

• Use Google Document to write your story 
• Share it with [email protected]

How to record

• Use Google Hangouts or Zoom to record
• Or you can use your phone, but make sure to rotate it to landscape 
• You can also have someone hold your phone
• Make sure to LOOK at your LENS, NOT the SCREEN

Share the video with us! 

1. Sign this release form so we can your story & email it to [email protected] 
2. Share it to this drive.

Need help uploading your video to Google Drive? On your iPhone or iPad, open the Google Drive app.

1. Tap Add .
2. Tap Upload.
3. Find and tap the files you want to upload. To upload photos or videos, tap the photos and videos you want and tap Upload.
4. Upload to this folder.
5. Let us know if you would like us to tag you in the comments or post.

Share it to the world via Twitter, Instagram, Facebook, TikTok

Make sure to make your posts are PUBLIC. This will make it accessible and allow others to share.

If you want to keep your account private, consider making a public account for activism purposes — just like having an email for spam. 

Allow us to find you! And help your post go viral by using these hashtags 

• #MyEnvironmentalFight
• #MiLuchaAmbiental
• #Vote2020

If you have any problems email us at [email protected]

Timeline

The next couple of weeks will be about creating your story. Sept. 18-Oct. 2.

• If you need support don’t worry, we are here to help
• Valentina has offered to look over your stories, give feedback, and make it look pretty. 

Between October 5-16

• We would like for organizers to host calls with friends and family and a small group of volunteers
  • Set-up dates and times on the Volunteer Calendar for your call(s)
  • Help them create their story of self
  • Show them how to amplify and share with Greenpeace USA

Between October 19-Nov.3

• We Launch on Social
• Greenpeace USA will amplify
• Planeta G will share on one of their episodes

The first week of November

• Let’s debrief 

Inspiration

Adolfina Garcia, one of the most amazing people we have ever known talks about her story suing an oil company

Kelsey Juliana telling her story on one of the Greenpeace ships. 

Greenpeace’s Valentina Stackl in My-So Called Jewish Life

Stay in the loop and Join future calls

We wouldn’t be able to amplify the environmental injustices happening to our communities without your support.

• Reach out to us in slack if you have any questions
• If you don’t have a slack account yet, use this link. 

Make sure you are following our channel on Slack: Greenpeace Unidxs — which is a bilingual channel that is focusing on organizing and mobilizing the Latinx community as well as pushing our Environmental Fight Stories. 

1. Check out our other volunteer calls — including team trainings and the 2020 leader training series — in our volunteer event calendar!
2. Join our Greenpeace slack to talk with other Greenpeace volunteers, ask questions and be the first to hear about new opportunities to take action.
3. Weren’t able to make the call that launched this program? Check out the slides.

Thank you for coming along on this journey with us! 

Supporter Mobilization (SupMob) Team at Greenpeace USA

Got any questions?

Supporter Mobilization Team in a recent Zoom Meeting

If you have any questions or run into any issues, reach out to the Supporter Mobilization Team at [email protected]