Our impact

How have we protected ancient forests?

Greenpeace offers solutions to deforestation


Whether it’s convincing Barbie to go for greener packaging or partnering with the music industry to promote responsible-sourced instruments, our team can fortunately celebrate several victories for the forests.  

Great news for Indonesian rainforest: Asia Pulp & Paper commit to forest conservation policy

BOS Foundation (Borneo Orangutan Survival)We primarily focus on consumer power to protect vulnerable ancient forests. When an individual makes an environmentally-conscious choice, it is an important step for conservation. But when a corporation implements an environmentally-conscious policy, that impact is amplified thousands of times over.  Often times, it takes the power of the consumer to pressure a company to do the right thing.

And all the amazing creatures who call those forests home can thank mindful consumers for making that important step in the conversation process.


The latest updates


Wild Tigers are Awesome [photos]

Blog by Chris Eaton | July 7, 2011 8 comments

One of the most magestic creatures in the world is the tiger. With its amazing strength and beautiful markings, the tiger stands alone as one of the greatest symbols of our natural world. Below are some of the pictures of Siberian...

Call Mattel to demand zero deforestation in their packaging

Blog by Laura K. | July 6, 2011 6 comments

Ken has picked up the phone. And now we’d like you to drop Mattel a call too. It’s been nearly a month now since Barbie’s secret deforestation habit was revealed to Ken in a shocking interview that has now been seen by over 1.3...

Mattel’s controversial career choice for Barbie: rainforest destroyer

Blog by Laura K. | June 27, 2011 1 comment

For over 50 years now, Mattel has been choosing Barbie’s career for her. She’s had a lot of different professions over the years but Mattel’s latest choice for Barbie: ‘Rainforest Destroyer,’ is arguably the most controversial...

Voices from Around the World ask Barbie to Quit Her Deforestation Habit!

Blog by Ariel Russ | June 24, 2011 1 comment

Last week, Greenpeace USA announced that Barbie’s Facebook page reopened her wall to comments. Within an hour, 117 people wrote on Barbie’s wall asking her to stop using packaging produced from rainforests in Indonesia. After...

Save the Music, Save the Forest – Save a Documentary!

Blog by Melissa Thompson, Greenpeace Video Producer | June 21, 2011 3 comments

Recently, I got the chance to see a sneak preview of a gorgeous, provocative new documentary: Musicwood .  You can watch the trailer here: http://vimeo.com/12002721 . The film (a three year labor of love for filmmakers Maxine Trump...

Latest wave of violence and deforestation in the Amazon

Blog by Daniel Brindis | June 16, 2011 7 comments

Another sobering sign that the Amazon is going back in time to its dark past - another person that stood up to illegal loggers has been murdered this past week. This is now the fifth killed in the past 20 days since the Brazilian...

Barbie’s Rainforest Packaging (cartoon)

Blog by Guest Cartoonist, Joe Mohr | June 16, 2011

You’d think a toy company like Mattel would have the foresight to realize they’d eventually be called out on this, (Thank you, Greenpeace!) as well as the money and knowledge to make their packaging from something a bit less...

Barbie & Mattel’s deforestation habit goes ‘viral’

Blog by Laura K | June 15, 2011

Breaking up in public isn’t easy. But Ken and Barbie, who split last week over Barbie’s rainforest wrecking, have done so in a very, very public way. Ken’s video interview that broke the scandal has now been seen over one million...

How the toy sector and APP are responding to our Indonesia forest campaign

Blog by Zulfahmi, Greenpeace South East Asia | June 15, 2011 3 comments

It’s been a busy few days since the latest phase of our campaign to stop deforestation in Indonesia got underway. There are now signs that both Mattel and Lego are preparing to make changes in the way they buy their packaging. ...

Online Campaign Against Mattel Silenced by Questionable Trademark Claims

Blog by chris eaton | June 10, 2011 3 comments

As part of Greenpeace’s Barbie campaign to draw attention to Mattel’s use of packaging connected to deforestation in Indonesia, Greenpeace USA ran satirical Facebook ads like the one above. After running the ads for three days...

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