Imagine if the data centres that drive our internet were powered by renewable energy, rather than dirty coal. If tech companies could be as innovative about the environment as they are about their products, the world would be a much cleaner, greener and smarter place.
The apps we use every day allow us to enjoy music on the move, chat with loved ones, or get our latest film or TV fix. But the energy needed to power the huge, power-hungry data centres that store our photos, chats and videos is incredible.
The IT sector already consumes an estimated 7% of global electricity. That’s why we need data centres and other digital infrastructure to become 100% renewably powered. By doing so, our increasing reliance on the internet can actually accelerate our transition to a renewably powered economy.
Since 2010 Greenpeace has been calling on major internet companies to power their data centres on renewable energy. Leaders from Facebook to Google have already committed, who will be next?