If Dove won’t ditch plastic, it’s time we Ditch Dove.

Dove say they care about ‘Real Beauty’. But there is no beauty in a brand that poisons our planet and threatens the health of our communities.

The mountains of plastic waste Dove produces each year is devastating entire ecosystems in the Global South. Their destructive behaviour must end now.

That’s why we’re pledging to ditch all Dove products, until they:

  1. Commit to stop the sale of sachets by the end of 2025.
  2. Phase out all single-use plastics within ten years.
  3. Become a true force for good by advocating for these goals at the UN Global Plastics Treaty.

This is a pivotal moment for Dove: the 20th anniversary of their iconic ‘Real Beauty’ campaign. They plan to celebrate their ‘achievements’ in style. But we won’t let them party whilst they’re pumping out harmful plastic.

Pledge to ditch Dove

I pledge to ditch all Dove products. Their toxic plastic hypocrisy has to end – for good.