Greener electronics Motorola ranking: Fourth Edition

Motorola falls from 6th to 9th place despite improvements in the geographical coverage of its takeback and recycling programme. Although the company offers its customers an increasing number of models that are free from brominated flame retardants (BFRs), it has still to provide information on PVC-free models and to commit to timelines for eliminating all BFRs and PVC from its entire product portfolio. Motorola now provides voluntary take-back/recycling services in 57 countries, accounting for more than 90 % of global mobile phone sales. Top marks to Motorola for reporting its recycling rate of 3.32%, as a percentage of sales 12-24 months before – the average lifespan of a mobile phone.