Motorola rises from 14th position to 12th. The penalty point that it incurred at the last ranking for corporate misbehavior on its take-back and recycling practice has now been lifted. Testing of Motorola’s take-back program by Greenpeace revealed improvements in Motorola’s take-back
service in the Philippines, Thailand, and India. No take-back service is available in Russia.
Although the company offers its customers an increasing number of models of cell phones whose circuit boards are free from brominated flame retardants (BFRs), its product portfolio includes home network equipment (e.g. set-top boxes, wireless routers) and network equipment (e.g. base stations), as well as walkie-talkies. Motorola has now made a commitment to restrict (but not necessarily phase out) polyvinyl chloride (PVC) plastic from its mobile products by June 2008. It still has to provide information on PVC-free models and to commit to timelines for eliminating all BFRs and PVC from its entire product portfolio.
Motorola now provides voluntary take-back/recycling services in 57 countries, accounting for more than 90 % of global mobile phone sales. Top marks to Motorola for reporting its recycling rate of 3.32%, as a percentage of sales 12-24 months before – the average lifespan of a cell phone.
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