Motorola is in free fall, down from 9th place to 14th position. This is due to the penalty point for corporate misbehavior regarding its takeback and recycling practice. Testing of Motorola’s takeback program by Greenpeace revealed that Motorola staff are poorly informed about this service in the Philippines, Thailand, and India. No takeback service is available in Russia.
Although the company offers its customers an increasing number of models of mobile phones whose circuit boards are free from brominated flame retardants (BFRs), their product portfolio includes home network equipment (e.g. set-top boxes, wireless routers) and network equipment (e.g. base stations), as well as walkie-talkies. Motorola has still to provide information on PVC-free models and to commit to timelines for eliminating all BFRs and PVC from its entire product portfolio.
Motorola now provides voluntary takeback/recycling services in 57 countries, accounting for more than 90 per cent of global mobile phone sales. Top marks to Motorola for reporting its recycling rate of 3.32 per cent, as a percentage of sales 12-24 months before – the average lifespan of a mobile phone.
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