Home to around two-thirds of all plant and animal species found on land — in addition to the millions of people who depend on them for survival — our remaining ancient forests are some of our most diverse ecosystems. They are also vitally important to the health of our planet, especially when it comes to regulating the climate.


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With so many of the world's forests already destroyed, we urgently need to protect what is left. Yet industry is still relentlessly converting forests into disposable products that end up in our shopping baskets - while pushing species to the brink of extinction, destroying the lives and livelihoods of forest communities and exacerbating global climate change. We need your help to protect what forests remain.

Our Motivation

Around the world, forests are being logged for timber and paper pulp and cleared to grow mono-crops like soy and palm oil while also deteriorating from impacts of global warming. Deforestation is a major driver of global warming, responsible for up to 20 percent of global greenhouse gas emissions–more than all the cars, trucks, planes, boats and trains in the world combined.

Learn more about our motivation.

Our vision

Solutions to deforestation exist. We're campaigning for zero deforestation globally by 2020.

Read more about our vision.

Our impact

Whether it's convincing Barbie to go for greener packaging or partnering with the music industry to promote responsible-sourced instruments, our supporters can fortunately celebrate several victories for the forests.

Learn more about our impact.

Our current projects

Learn more about our current projects in forest protection.

The latest updates


How the toy sector and APP are responding to our Indonesia forest campaign

Blog by Zulfahmi, Greenpeace South East Asia | June 15, 2011 3 comments

It’s been a busy few days since the latest phase of our campaign to stop deforestation in Indonesia got underway. There are now signs that both Mattel and Lego are preparing to make changes in the way they buy their packaging. ...

Companies like Mattel are still pushing Sumatran tigers to the brink

Blog by Phil Radford | June 10, 2011 4 comments

Mattel's paper purchasing polices are weaker than Ken’s plastic handshake. Poor Barbie. She’s survived fifty years of bad outfits, sudden beheadings at the hands of younger brothers and the wrath of feminists everywhere. Underneath...

Online Campaign Against Mattel Silenced by Questionable Trademark Claims

Blog by chris eaton | June 10, 2011 7 comments

As part of Greenpeace’s Barbie campaign to draw attention to Mattel’s use of packaging connected to deforestation in Indonesia, Greenpeace USA ran satirical Facebook ads like the one above. After running the ads for three days...

Ken Breaks Up with “Bulldozer Barbie” & Her Rainforest Destruction

Blog by Rolf Skar | June 7, 2011 11 comments

Update 3: This afternoon, ten activists were arrested for protesting at Mattel headquarters. But at this time, online activists in China, Indonesia and beyond are now waking up to take on Barbie’s rainforest destroying habit! Update...

Barbie’s fairytale interrupted by the roar of a thousand chainsaws

Blog by Phil Radford | June 7, 2011 3 comments

A long time ago, in a land far, far away, Greenpeace sent Mattel a letter . Our researchers had discovered Barbie’s not so magical secret: her packaging is linked to the destruction of Indonesia’s rainforests. For some reason, it took...

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