Home to around two-thirds of all plant and animal species found on land — in addition to the millions of people who depend on them for survival — our remaining ancient forests are some of our most diverse ecosystems. They are also vitally important to the health of our planet, especially when it comes to regulating the climate.


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With so many of the world's forests already destroyed, we urgently need to protect what is left. Yet industry is still relentlessly converting forests into disposable products that end up in our shopping baskets - while pushing species to the brink of extinction, destroying the lives and livelihoods of forest communities and exacerbating global climate change. We need your help to protect what forests remain.

Our Motivation

Around the world, forests are being logged for timber and paper pulp and cleared to grow mono-crops like soy and palm oil while also deteriorating from impacts of global warming. Deforestation is a major driver of global warming, responsible for up to 20 percent of global greenhouse gas emissions–more than all the cars, trucks, planes, boats and trains in the world combined.

Learn more about our motivation.

Our vision

Solutions to deforestation exist. We're campaigning for zero deforestation globally by 2020.

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Our impact

Whether it's convincing Barbie to go for greener packaging or partnering with the music industry to promote responsible-sourced instruments, our supporters can fortunately celebrate several victories for the forests.

Learn more about our impact.

Our current projects

Learn more about our current projects in forest protection.

The latest updates


The Revolving Door

Blog by rolf | August 29, 2007 2 comments

People of all political persuasions breathed a sigh of relief when Bush’s top political advisor and neo-con lightning rod Karl Rove recently announced his resignation from the White House. For lovers of forests, that celebration may...

Bush Flunks Science

Blog by rolf | August 14, 2007 1 comment

News Flash! The Bush administration misrepresented science to promote an ideological agenda favoring special interests that puts our environment at risk! Yeah, I know this isn't exactly a surprise, but it just happened again. Bush’s...

Why I went to Austin to save trees in Alaska

Blog by rolf | August 2, 2007 2 comments

The NAMM (National Association of Music Merchants) held its summer convention in Austin last week.  Hundreds of companies showcasing everything from clarinets to karaoke machines set up shop in Austin’s cavernous convention center.  In...

Canaries in the Clearcut?

Blog by rolf | June 25, 2007

Before high-tech monitoring systems, miners brought canaries into coal mines to detect dangerous levels of methane and carbon monoxide gases.  When the sensitive birds fell ill or died, miners knew they could be next and quickly left...

A Win for Roadless Forests

Blog by rolf | June 15, 2007

When you think of roads, do your National Forests come to mind?  Maybe they should.  The sad truth is that there are more miles of roads in our National Forests than in the Interstate Highway System – enough to circle the Earth...

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