Home to around two-thirds of all plant and animal species found on land — in addition to the millions of people who depend on them for survival — our remaining ancient forests are some of our most diverse ecosystems. They are also vitally important to the health of our planet, especially when it comes to regulating the climate.


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With so many of the world's forests already destroyed, we urgently need to protect what is left. Yet industry is still relentlessly converting forests into disposable products that end up in our shopping baskets - while pushing species to the brink of extinction, destroying the lives and livelihoods of forest communities and exacerbating global climate change. We need your help to protect what forests remain.

Our Motivation

Around the world, forests are being logged for timber and paper pulp and cleared to grow mono-crops like soy and palm oil while also deteriorating from impacts of global warming. Deforestation is a major driver of global warming, responsible for up to 20 percent of global greenhouse gas emissions–more than all the cars, trucks, planes, boats and trains in the world combined.

Learn more about our motivation.

Our vision

Solutions to deforestation exist. We're campaigning for zero deforestation globally by 2020.

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Our impact

Whether it's convincing Barbie to go for greener packaging or partnering with the music industry to promote responsible-sourced instruments, our supporters can fortunately celebrate several victories for the forests.

Learn more about our impact.

Our current projects

Learn more about our current projects in forest protection.

The latest updates


Cut Down Illegal Logging!

Blog by rolf | September 22, 2007 3 comments

As you read this, chainsaws and bulldozers are laying into huge swaths of ancient forests – illegally – across the globe.  More than a few trees here and there, the growing problem of illegal logging is much more serious than most...

Revolving door goes 'round and 'round

Blog by rolf | September 6, 2007

Since my last post about the Bush Administration and its cozy relationship with logging industry lobbyists, the “revolving door” between the two has spun again. The latest whirl has Jan Poling, a high-level lawyer for the Forest...

The Revolving Door

Blog by rolf | August 29, 2007 2 comments

People of all political persuasions breathed a sigh of relief when Bush’s top political advisor and neo-con lightning rod Karl Rove recently announced his resignation from the White House. For lovers of forests, that celebration may...

Bush Flunks Science

Blog by rolf | August 14, 2007 1 comment

News Flash! The Bush administration misrepresented science to promote an ideological agenda favoring special interests that puts our environment at risk! Yeah, I know this isn't exactly a surprise, but it just happened again. Bush’s...

Why I went to Austin to save trees in Alaska

Blog by rolf | August 2, 2007 2 comments

The NAMM (National Association of Music Merchants) held its summer convention in Austin last week.  Hundreds of companies showcasing everything from clarinets to karaoke machines set up shop in Austin’s cavernous convention center.  In...

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