Our toxics team was happy to hear that even supermodels care about toxic-free fashion. Hopefully, Victoria’s Secret model Miranda Kerr will lead a trend to a more sustainable fashion industry globally. Read more about our toxics report. Originally posted to Marie Claire.
Miranda Kerris the most famous face, and figure, of Victoria’s Secret but it appears shes may have been forced to reconsider her relationship with the lingerie brand, following a report by Greenpeace that has exposed its manufacturing methods.
The charity investigated 20 brands, includingVictorias Secret, to assess whether toxic chemicals were used in their products. The report, called Toxic Threads: The Big Fashion Stitch Up, found the lingerie giant were guilty of doing so and this has now reportedly forced Miranda to reconsider her relationship with the brand.
The Australian model has built up a reputation as a champion of green products, she owns her own organic skincare line, KORA Organics, as well as being an advocate of naturally-sourced ingredients. She is also the global ambassador for Earth Hour, who are in partnership with WWF. And if that wasnt enough evidence of Mirandas pledge to protect the environment shes also promised to offset her carbon footprint.
Martin Hojsik, a spokesman for Greenpeace, told the Mail on Sunday that the levels of harmful phthalates present inVictorias Secretunderwear were so high that if that product was a toy it would not be permitted in the EU.’
Greenpeace is campaigning to see these be replaced with less-harmful substitutes.
BothMirandaandVictorias Secretare yet to respond to the reports but its feared if she does hang up her coveted angel wings, other high-profile models will follow her.