Report: Circular Claims Fall Flat
by John Hocevar
February 18, 2020
Most of the plastic items you are encouraged to wash, sort, and put in blue bins usually end up in landfills or incinerators, if not polluting the environment.
In a new Greenpeace report, a comprehensive survey of plastic product waste collection, sortation and reprocessing in the United States (U.S.) was performed to determine the legitimacy of “recyclable” claims and labels on consumer plastic products. The survey is based on current conditions in October 2019 to January 2020 and U.S. Federal Trade Commission (FTC) Green Guides requirements for product claims and labeling.
Accurate recyclable claims and labels serve three valuable functions: truthful advertising to consumers, prevention of harmful contamination in America’s recycling system, and identification of products for elimination or redesign to reduce waste and plastic pollution.