Calling Apple in a global iPhone relay

by Tom Dowdall

May 12, 2012

On behalf of the 220,000 people who have asked Apple to choose clean energy for powering data centers, we decided to bring those messages directly to Apple, both at its headquarters in Cupertino, California and at Apple stores across the globe last Tuesday. To do this, we launched aglobal relay eventorganised, implemented and recorded on iPhones and iPads.

We started our relay in California, then handed it over to Hong Kong, where customers supported the ask for Apple to choose renewables outside the Hong Kong store. The Apple store manager didn’t have any answer for everyone asking Apple to lead on clean energy:

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