The projection, which occurred Tuesday evening, makes Greenpeace USA the first activist organization to transform the Hollywood Sign.
The projection, which occurred Tuesday evening, makes Greenpeace USA the first activist organization to transform the Hollywood Sign.
LOS ANGELES, CALIFORNIA (November 30, 2023) – This morning, as United Nations climate negotiations began in Dubai, Greenpeace USA launched a cinematic portrait of the iconic Hollywood Sign transformed by projection – featuring extreme weather events impacting California and calling out major oil companies fueling the climate crisis. The video sends a strong message to Governor Gavin Newsom, President Joe Biden, and other world leaders demanding real climate action.
A full video of the projection is available here.
Tefere Gebre, Greenpeace USA Chief Program Officer, said: “The climate crisis is here, and it’s killing us. At the start of COP28, we’re calling on Governor Newsom, President Biden, and other world leaders to be the climate champions we so desperately need.
“To survive and create a more livable world for the future, we need a reckoning that forces fossil fuel polluters to stop drilling and start paying. They must begin to fix the dramatic damage they’ve caused for decades. The solutions are ready, and a fast and fair transition to renewable energy is possible — in California, the United States, and beyond. Our people and planet deserve a ‘Hollywood’ ending.”
The projection, which occurred Tuesday evening, makes Greenpeace USA the first activist organization to transform the Hollywood Sign.
###
Notes: Photo and B-roll video can be accessed in the Greenpeace Media Library.
Contact: Katie Nelson, Greenpeace USA Senior Communications Specialist, [email protected], +1 (678) 644-1681
Greenpeace USA is part of a global network of independent campaigning organizations that use peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future. Greenpeace USA is committed to transforming the country’s unjust social, environmental, and economic systems from the ground up to address the climate crisis, advance racial justice, and build an economy that puts people first. Learn more at www.greenpeace.org/usa.
