Who Should McDonalds Be Listening To?

by Jackie Dragon

August 13, 2014

AlaskaSenatorLisaMurkowski recently sent a letter to the CEO ofMcDonaldsurgingthem to ignore Greenpeace anddozens of environmentalgroups who have been working, some for more than 12 years, to protect the iconic Bering Sea Canyons Zhemchug and Pribilof the largest underwater canyons in the world.

Senator Murkowski made some statements inherletter that musthave had thefolksat McDonaldsand othersscratching their heads.Given the letters significant inaccuracies, we felt compelled to send our own letterto the Senator toset the record straight.

READ Greenpeace’s letter to Sen. Murkowski

Some of the senatorsclaims weredesigned to bealarming. She claimedGreenpeacehas an “anti-fishing campaign”calling for a boycott of Alaskan pollock. Alaskapollock, the signature ingredient in McDonalds Filet-o-Fish sandwich, is the product of our nationssinglelargest food fishery and a boycott wouldindeed because for alarm.


Our campaign isnotcalling for a boycott of Alaskapollock, nor is it an anti-fishing campaign. This is about a place, and not about any individual fishery. It is about the long overdue need to protect a portion of the Green Belt the crowned jewel of the Bering Sea where the worlds largest underwater canyons harbor the lions share of coral and sponge habitat, essential fish habitat that is important for numerous commercially important species,and is a vital component of a healthy, functioning ecosystem.

In herletter toMcDonalds the senator said she waswriting to begin a conversation on an issue of great importance to my state and your company the sourcing of sustainable seafood for your restaurants throughout the US and around the world. We absolutely agree on the importance of such a conversation; it is one that Greenpeace has been having with McDonalds for years.We know them to be a company that is interested in issues of conservation and management that impact the health of the ecosystems that provide their seafood.

Why is the Bering Sea and its canyons so important?

The Bering Sea is one of our nations richest marine resources. These waters that are so importantfor Alaska, and Washington state for that matter, where the majority of fishing revenue actually goes, are also extremely important for all Americans as well as people around the world who rely on the protein that comes from the area. We catch more than half of all US seafood in the Bering Sea.But, inZhemchug and Pribilof canyons (the Canyons),only avery small portion of the Bering Seas massive pollock catch less than 4 percent – is caught.These Canyons are not in Alaskas state waters, but innational waters, and they are part of the natural resources managed for the benefit of all Americans.

Humpback Whales in Gulf of Alaska

Senator Murkowskiasserts in her letter that Greenpeace is engagedin a misleading effort that is not based in science or fact, and that we are asserting that the Bering Sea Canyons are at risk from mid-water trawling for pollock, and nothing could be further from the truth. The senator saythe two agencies responsible for fisheries management in Alaska, the National Oceanic and Atmospheric Administration(NOAA)and the North Pacific Fisheries Management Council (NPFMC) have concluded that the area is notat risk from fishing activity.

When it comes to the impact of pollock trawl gear on the Canyons, and the shelf-break and slope of the continental shelf where they are located anarea so productive that scientists coined the term Green Belt to describe it the government record is clear. Monterey Bay Aquariums Seafood Watchhasa goodsummary in theirreport on Walleye Pollock. The upshot is thatNOAA’sanalysis found that in the Bering Sea slope soft substrate, pollock midwater trawls actually had a greater overall impact on the seafloor habitat than the total impact of bottom trawls in the region. In fact, despite the senators claim, NOAA scientists have predicted that Pribilof canyon, alone, could lose up to 75% of its living structure over the long term from fishing gear impacts.

READ more about the Bering Sea fromPresidentofMarine Conservation Institute

More than a million pounds of deep-water corals and sponges are removed from Alaskas waters by fishing each year. When you consider the fact that thesehabitat-forminganimals grow exceptionally slowly, just a few centimeters a year, the problem becomes clear.NOAA scientists at the Alaska Fisheries Science Center confirmed last year that the Canyons and the greater Green Belt stand out as the place in the Bering Sea that is known to contain, and is also predicted contain the greatest amount of coral and sponge habitat in the Bering Sea.The Canyons and the Green Belt are known breeding, nursery and foraging grounds for commercially important species. Yet, despite the knowledge that this area is most at risk from fishing impacts, it is the only major habitat type in the Bering Sea where no protections exist.

Public Support for the Bering Sea

Tremendous amounts of publicinputhas been submitted to the Councilurging action, includingby some of our nations largest supermarketschains. In a comment letter from Ahold USA earlier this year they characterize themselves this way: As a leading provider of commercial seafood in the US, we are an important stakeholder in US fisheriesWe agree. Seafood providers have a unique role to play in encouraging balanced policies in our nations fisheries, as public stakeholders who are committed to encouraging responsible fishing practices thatcan best insure the ongoing supply of the products they sell. In their letter, Ahold USA provided additional motivation for theCouncilto move swiftly to protect the Canyons: the motions adopted by the Council in 2013 were an important step towards realizing NOAAs number one stated objective for deep-sea coral and sponge conservation and management: protect areas containing known deep-sea coral and sponge communities from impacts of bottom-tending fishing gear.In fact,multiple semi-annual reports to Congress state the Canyons are areas known to contain coral and sponge habitat awaiting protection.

The Sea Floor

It is true that the scienceavailableto manage our fisheries is never enough, yet always improving, despite being hampered by a lack of available funding. Significant decisions continue to be made, always with the best available science at hand. Where there is insufficient data, or uncertainty, which is inherent in fisheries management, precautionary management is the accepted rule.

VISIT BeringSeaCanyons.org to learn more about this beautiful place

While the Bering Sea may be, as McDonalds says on their website, one of the best places to catch wild Alaskan pollock today the question we are asking is what is needed to ensure that it always will be so. The answer, unfortunately, is elusive and only as good as the best available science. Despite the fact that the North Pacific is viewed by many as having the best managed fisheries, thanks in part to some of the most robust research and monitoring that money can buy, there is still a great deal of information missing, which increases uncertainty for decision makers. Scientists still lack a good deal of information about the pollock stock, or stocks as some would say. In fact, some of the best places to catch wild Alaska pollock historically Shelikof Strait, the Aleutian Islands, and the Bering Sea Donut Hole – are now nearly empty of the fish, leaving many questions still unanswered. Scientists, also, dont yet understand all of the important connections in the Bering Sea food web. Their advice, given what they do know, is that maintaining the complex ecosystem in a healthy and resilient state is the best way to ensure its continued productivity. We agree.

How seafood companies can protect the Bering Sea

Our message to seafood providers is this:Given the enormous economic and ecological value of the Green Belt region, it makes sense to protect a small portion of the overall area through precautionary measures, to ensure productive fisheries over the next several years, until permanent protections are implemented. Since less than 4% of AK pollock is sourced from the canyons, precautionary measures toavoid fishing there in the interim will not impact the availability of product, but will absolutely remove the threat of irreversible habitat loss, until theCouncilcan arrive at a permanent solution. We recommend buying pollock caught in Alaska, outside of the Canyons.

Fishery managers had an opportunity in April to set aside some of these vulnerable areas now,while the longer-termscience and policy process slowlyunfolds. Instead, they have left this vital habitat vulnerable to adverse impacts from ongoing fishing.Seafood consumers want to be confident that they are purchasing products that are caught responsibly, and businesses should take steps nowto ensure they are not contributing to destruction of vulnerable habitats in the Bering Sea.

We dont know what the long-term effect will be of systematically scraping away the ancient coral and sponge habitat along the Green Belt. An amazing marine wilderness hangs in the balance, from albatross to whales.We can do something today toprotect a part of this remarkablemarine placefor the future.

Jackie Dragon

By Jackie Dragon

Jackie Dragon formerly served as a senior oceans campaigner at Greenpeace USA. Jackie has been campaigning to protect important places in the ocean since 2008. Her current focus is on the Bering Sea, where she fights to conserve the largest submarine canyons in the world from destructive industrial fishing practices.

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