Forests

Intact ancient forests once covered the Earth. Home to around two-thirds of all plant and animal species found on land as well as millions of people who depend on them for their survival. Our remaining ancient forests still form some of the most diverse ecosystems known to science and are vitally important to the health of our planet, especially when it comes to regulating the climate.

Ancient forests around the world are under threat and we need your help to protect what forests remain.

Let it OUT

Kimberly-Clark, the parent company of Kleenex, Scott and Cottonelle brands, supports clearcuts in some of our last ancient forests including the North American Boreal Forest.  For almost three years we’ve urged executives to use recycled content instead of virgin forests but they have not found a way to protect ancient forests.  Now we need your help.  As the company increases the marketing budget for Kleenex and Cottonelle brands to try and convince you to buy toilet paper and facial tissue from ancient forests, we’d like you to replace Kleenex in your home or classroom with recycled alternatives. 

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New York Soils Cottonelle Ad Blitz

Tissue giant and forest destroyer Kimberly-Clark launched a $100 million advertising blitz for its Cottonelle brand last week – and activists were there to greet them on the first day. Read our Treehuggers Blog...