Why Procter and Gamble does NOT share our concerns
by Joao Talocchi
This week Greenpeace activists unfurled two 60-foot banners at Procter & Gamble's global headquarters in Cincinnati, exposing the fact that P&G is putting the Sumatran Tiger's survival on the line. One of the Greenpeace activists dressed as a tiger and hung hundreds of feet in the air, between the two towers. Only since that action and not after our multiple previous attempts to engage with the company has P&G been busy promoting its commitment to 100% sustainable palm oil by 2015. The company even bought Google adds that pop up when you search the words "Greenpeace" and "Procter&Gamble," that read "We share your concerns." (You will note we have placed our own add next to it, to keep thegreenwashingto a minimum. But let me be very clear: P&G, YOU DO NOT SHARE OUR CONCERNS. We've explained many times why simply saying 100% sustainable palm oil is not enough. We've even produced and shared with P&G entire reports about it:
- In Certifying Destruction, we explained why the certification scheme P&G considers appropriate to guarantee the sustainability of its palm oil is not really up to the task.
- In License to Kill we outlined links between suppliers, the certification scheme, and the destruction of tiger habitat.
- And in this documentwhich was sent to P&G by email a week before the activity we exposed very concrete and recent links between the companies from which P&G buys palm oil and forest destruction. Those dirty suppliers are even members of the certification scheme P&G boasts about.