Kleenex comes with more than a feeling

by Mike Gaworecki

April 17, 2009

Update: Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to to find out more!

A couple weeks ago, we released a video called “What’s inside your box of Kleenex?” Kimberly-Clark doesn’t have a policy for using recycled content in their consumer paper products, which include Kleenex as well as Scott, Cottonelle, and Viva. Even worse than not using recycled content, the company sources some of its wood pulp from virgin forest, including some of the last remaining ancient Boreal forests in North America. That’s the dirty secret about what’s inside every box of Kleenex: ancient forests.

Kimberly-Clark has launched a big marketing campaign to try and tell consumers that it "Feels good to feel" their tissues. But with virgin forest in every box, Kleenex comes with more than a feeling. So we made a video to get the word out:

If you’re a YouTube user, please favorite the video! And if you want to let Kimberly-Clark know that you won’t be using their products until they start using recycled content, please take action now!

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