What does the “Instagration” mean for you?

by Cassady Sharp

July 3, 2014

Everything about your Instagram photos has changed. Facebook, who owns the photo sharing platform Instagram, recently moved all Instagram data to its own servers, away from Amazon Web Services, which had previously hosted Instagram. In case youre yawning, wait for it. Sunrise behind Wind TurbineUntil now, the 45 million photos Instagram users post ever y day were powered from Amazon Web Services which uses polluting energy sources like coal and gas to power its data centers. Facebook, on the other hand, has made incredible progress in moving toward its goal of 100 percent renewable energy to power its data centers. The company recently partnered with utility MidAmerican Energy to purchase wind energy from a new wind farm to power its Iowa data center. Google and Apple share the same goal and have similarly made impressive progress. So this all means that your Instagram and Facebook posts this weekend of your 4th of July celebrations will be red, white, blue and green. Homegrown energy like wind and solar powering our social media? Does it get more American? You can celebrate the good news by tagging your Instagram and Facebook posts with #Green4th to let your followers know that your posts are being increasingly powered by renewable energy! Unfortunately, your tweets or pins to Pinterest will still be dirty as both Twitter and Pinterest still use polluting energy sources to power their data. Its time these innovative companies followed the lead of Facebook, Google and Apple by choosing renewable energy to power their platforms so we can all #clickclean. TELL TWITTER, PINTEREST, TUMBLR & LINKEDIN TO #CLICKCLEAN!

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