In the News: How Greenpeace is Pressuring Fortune 500 Companies to Change

by Cassady Sharp

June 5, 2014

Frame grab taken from "Barbie's rainforest destruction habit REVEALED!" animation produced by Greenpeace to protect Indonesian rainforests. Forensic testing of Mattel branded packaging or paper products manufactured in Indonesia revealed mixed tropical hardwoods (MTH). The presence of MTH strongly indicates that the pulp fibre originates from clearance of natural rainforests in Indonesia.

© Greenpeace

To make environmental change in the world, Greenpeace employs the tactic of "market-based campaigning." From candy bar companies to tissue giants, we identify how an industry is impacting the planet and what they have to do to change. Then we bug the heck out of that company until they agree to stop cutting down rainforest, burning coal, dumping toxic chemicals or overfishing critical marine species. We were thrilled to read thisBusiness Insiderarticle from writer Aaron Gellunpacking Greenpeace's history and why we choose the markets approach to make change. READ THE ARTICLE

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