KFCs Secret Recipe: Rainforest Destruction

by Rolf Skar

May 23, 2012

No matter what you think about fast-food, youll no doubt agree that rainforests shouldnt be trashed to make packaging destined for the trash. Yet thats exactly what KFC and its giant parent company YUM! Brands are doing.

Action at Yum! Brands Inc. headquarters in Louisville, KentuckyThe original Colonel Sanders couldnt have imagined the company he founded in 1930 would be trashing rainforests half a world away from where he started it in Kentucky, USA.

But a new Greenpeace report, How KFC is Junking the Jungle shows just that. Careful supply chain research and forensic testing exposes how KFC is buying paper products from the notorious rainforest destroyer Asia Pulp & Paper (APP). This includes trees from endangered Sumatran tiger habitat.

Today Greenpeace is launching a global campaign to persuade KFC and parent company Yum! to clean up its act by cutting rainforest destruction out of its supply chain. To kick things off weve released a new video showing the Colonel freak out as his famous secret recipe is finally revealed. Watch it here.

Meanwhile activists at the KFC headquarters in Louisville, Kentucky have also given executives a wake up call they couldnt ignore as they arrived for work this morning. A giant banner with a Sumatran tiger has been placed on the front pillars of the KFC headquarters reading: KFC Stop Trashing My Home. The building, nick-named the White House because of its resemblance to the U.S. Presidential residence, looks out on a lake where another team of activists deployed another banner to hundreds of Yum! Brand employees with a similar message.

KFC and Yum have done the least of any of the major fast food companies to rid their supply chain of rainforest destruction, ignoring the evidence and dragging their feet for years as we and others have tried to get them to change their sourcing. If endangered animals like the Sumatran tiger are to survive in the wild, companies like KFC cannot continue to turn a blind eye to rainforest destruction.

Tell KFC to stop using rainforest destruction before its too late.

We know KFC and YUM! can do better. Help tell the Colonel that his secret recipe for rainforest destruction is no good. Right now people across the world, from Indonesia to China, Australia to America and around Europe are telling the one of the worlds biggest fast food company that responsible companies dont turn rainforests into trash.

Help us expose the truth behind KFCs real recipe and tell them to stop serving up fast food in forest destruction. Send your email today.

Rolf Skar

By Rolf Skar

Rolf Skar is the Campaigns Director at Greenpeace USA. Since 2007, Rolf has contributed to international Greenpeace campaigns to stop deforestation in the Canadian boreal forest, the Paradise forests of Southeast Asia, and the Brazilian Amazon.

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