Latest: KFC campaign goes global
by Guest Blogger
May 25, 2012
by Bustar Maitar
This week saw the launch of new global campaign to stop KFC turning rainforests into trash, by cutting deforestation out of its supply chain.
All week Greenpeace activists have been taking the message to KFC while thousands of people around the world joined the revolt to end KFCs secret recipe for rainforest destruction.
Our investigation team found KFC has been using rainforest fiber in their packaging in the UK, China and Indonesia and that they have been using paper supplied by Asia Pulp and Paper (APP) the same company that Greenpeace exposed this February for having illegal timber in their supply chain.
The campaign kicked off at KFC/Yumss Kentucky HQ nicknamed the White House — where US activists scaled the giant front columns to deliver a message directly to KFC executives. In response, like a headless chicken, different parts of the company said different things. Yum claimed that 60% of their paper is from sustainable sources but then KFC later upped it to 80% in Facebook postings. Not the most convincing or consistent messaging. More concerning, the company doesnt define what sustainable sources are. That isnt really surprising given that neither KFC nor Yum have global paper buying standards or policies in place. Sustainable just becomes anyones guess.
Then in China where KFC is the countrys biggest fast food company homeless orang-utans and tigers were spotted outside a KFC in Beijing, holding the banner “My home is NOT your disposable food packaging!”
In the UK yesterday a giant KFC bucket took to the streets of London. Starting out at KFCs HQ and then moving onto one of their biggest stores on Oxford Street. The bucket, depicting Colonel chainsaw Sanders, was belching out the sounds of the rainforest to remind everyone of the tragedy of turning some of the worlds remaining rainforests into throwaway trash.
KFC responded in the UK by boldly claiming that their packaging is 100% sustainable. How then do they explain the presence of rainforest fibre in their packaging and the fact that our research has categorically confirmed links between the food giant and APP, including in the UK.
A revolt is truly in the air as more and more people are getting inspired to protect Indonesias rainforests from KFC. If you havent joined the revolt yet then please do just pick your revolting packaging character and share with your friends. The more you share the bigger your revolt will become and the harder it will be for KFC to ignore the global call to stop turning rainforests into trash.