What will Barnes & Noble do about their ties to illegal logging? (the sequel)

by Elise Nabors

April 10, 2012

The next chapter of Barnes & Nobles ties to an illegal logging scandal in Indonesia continues. As the wave of enlightened activists sweeps across the country, people are taking to the streetsand the bookshelves of Barnes & Nobles nationwide.

Barnes & Noble, put the noble back in your name and cut ties with deforestation

This past weekend in San Jose, Chicago, Emeryville California and Denver people with tiger face-paint occupied storefronts of Barnes & Noble to educate customers and get them involved in the campaign. In the wake of the recent Ramin Report released in late February, Barnes & Noble is the last US company identified that has failed to cut ties with Asia Pulp and Paper.

Tree-covered tents popped up in front of Barnes & Noble stores and served as temporary tiger habitat for the day. With roughly 400 Sumatran tigers left in Indonesia and with habitat rapidly disappearing- the Sumatran tiger will soon need new habitat if it wants to survive.

Our message was well received by customers of the worlds largest bookseller. At the Bay Street Shopping Center in Emeryville, CA curious shoppers approached us as we petitioned in front of B&N, passed out stickers and sang a deforestation rendition of Eye of the Tiger. We talked to countless people about Barnes & Nobles ties to illegal logging including the local store manager who also seemed concerned to hear the news. Local police thanked us for our friendly and nonviolent customer engagement and were keen to hear about the campaign as well.

Activists engage with customers at a Barnes & Noble in San Jose

Like the handful of US companies that have already cut their ties with APP, Barnes & Noble has an opportunity to be noble, to be a hero in this story. But so far theyve turned a cold shoulder to the future of Sumatran tigers.

Take action now to tell Barnes and Noble to stop trading in rainforest.

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