What’s in your box of Kleenex?


April 8, 2009

Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to to find out more!

Each year Kimberly-Clark hosts a shareholder meeting full of Execs, Boardmembers, and key investors in Dallas.  Given this is the company’s most important meeting of the year we have a few things up our sleeve to remind Kimberly-Clark that destroying ancient forests doesn’t pay.  From now until the shareholder meeting on April 30th keep an eye out for all the ways you can help us convince Kimberly-Clark that it is time to stop wiping away ancient forests for Kleenex!

In February we released the Greenpeace Recycled Tissue and Toilet Paper Guide and the story traveled the globe in The New York Times, The Guardian, The International Herald Tribune, and hundreds of other media outlets.

One of the questions that I was asked time and again was Do my tissue and toilet paper purchases really make a difference?

The answer is YES, but don’t take my word for it.  Here is what is in your box of Kleenex…


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