Would you throw away your Television after using it once?
April 27, 2009
Greenpeace and Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to www.greenpeace.org/kleercut to find out more!
Over and over again, we write about the forest destruction caused by tissue-giant Kimberly-Clark. To make products like Kleenex, Scott, and Viva, Kimberly-Clark destroys pristine, thousand year old ecosystems. Its products are used once and then thrown away, but leave a lasting mark on the landscape and displace migratory birds, caribou, wolverines, and other critical species.
It would never seem appropriate to use something like a television set once and then throw it away, yet companies like Kimberly-Clark continue to do just this to our ancient forests when they pulp them for Kleenex.
This was the message delivered across the country when Greenpeace volunteers filled trashcans with objects we would never use once and throw away to make the point that we should not use our ancient forests once and throw them away as Kleenex. Garbage cans were filled with products like skateboards, bikes, toasters, and televisions to show the absurdity and wastefulness of throwing using products once!
In Chicago, locals, superheros (youngsters dressed as Superman) gathered with Treemo, Chicago’s loveable, huggable humanoid tree, in Millenium Park to spread the word about the importance of incorporating recycled fiber into tissue products.
In Monterey, California, and Austin, Texas, garbage cans held products like bikes, golf clubs, guitars, snowboards, and electronics. In Los Angeles, California, Greenpeace volunteers spread the word about forest destruction caused by our disposable products to the passers on the Walk of Stars in Hollywood!
In Portland, at the local Whole Foods, Greenpeace volunteers chatted with shoppers about the importance of making tissues from paper instead of from trees. Several of the brands on the Greenpeace Recycled Tissue and Toilet Paper Guide were available at the store for folks to try or continue to buy.
Even in the heat at high noon, our fearless volunteers, their trees, superheros, and garbage cans spread the word of the importance of using tissue products that contain recycled content and post-consumer recycled content and made without harmful whitening chemicals.