BP brings ‘green era’ to a close

by Claudette

May 14, 2009

We all remember BP’s many attempts to look like a green company – for example changing its name from “British Petroleum” to “Beyond Petroleum”, and running numerous greenwash ads like the one to the right. But it looks like BP may finally be officially moving away from its “green” pledge.

The company’s new CEO recently announced that its new first priority will be safety.

As the BBC reports:

Greenpeace said the oil giant had a lot to gain by dropping its promise to be green.

Charlie Kronick, Greenpeace’s senior climate change adviser, suggested that the pledge was the only thing holding it back from making further cuts to its green credentials.

“Now that BP is blissfully released from its pledge to invest in clean energy, it has a carte blanche to sell off its unprofitable green energy arm,” he told the BBC.

“It can get back to doing what it does best: being a 100% fossil fuels train wreck,” Mr Kronick added.

“This is classic smoke and mirrors.”

It’s no surprise really, BP has been investing in dirty tar sands and cutting investments in renewables for a long time. Let’s just hope that with the new CEO comes a new advertising policy, one that doesn’t include spending a fortune on greenwash.

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