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Facebook: Will it be dirty coal or clean, green energy?

by chris eaton

March 31, 2011

Graphic by Joe Mohr

Cartoonist and amazing environmentalist, Joe Mohr, just made this amazing graphic to ask Facebook whether it will choose to power itself with dirty old coal or clean renewable energy.

Along with the graphic, Joe wrote this of our campaign asking Facebook to unfriend coal:

Back in February 2010, Greenpeace called on Facebook to unfriend coal and embrace renewables to power their massive data centers, giving them a deadline of April 22 (Earth Day) of this year. Since then, over 600,000 Greenpeace supporters have called on Facebook to take action and according to Greenpeace International Executive Director, Kumi Naidoo, Facebook is listening (atleast the founder’s sister, Randi Zuckerberg is).

Even if you overlooked coal’s impact on climate change, and the levels of mercury it emits (along with a laundry list of other harmful effects), the American Lung Association found that coal-powered electricity alone caused “over 13,000 premature deaths in 2010, as well as almost 10,000 hospitalizations and more than 20,000 heart attacks per year.” Considering that many of these people are current or would-be Facebook users, Randi would certainly do well to sway her brother before Facebook triples their current energy consumption (by 2020) to a level higher than that of France, Germany, Canada and Brazil combined.

Be sure to check out the rest of Joe’s amazing green cartoons at joemohrtoons.com and if you haven’t yet, check out our new TV ad asking Facebook to help lead the energy revolution:

By chris eaton

chris is the Senior Digital Campaigns Manager at Greenpeace USA. He's passionate about building movements and connecting change makers through digital storytelling. Follow him on Twitter at @chr15_eat0n.

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