More than undercooked chicken in Canadas KFC
by Shane Moffatt
September 19, 2012
Adisgusting chicken sandwichpurchased at a KFC Canada restaurant in Ontario this August is fast becoming an internet sensation. The incident reportedly occurred on August 31stafter an Ontario man unknowingly bought what appears to be an uncooked KFC chicken sandwich and took a bite before realizing something was seriously wrong.
But did you know this isnt the only disgusting thing you might find when you purchase KFC? Greenpeace publically launched our campaign for KFC to stoppackaging its chicken and other products in rainforest destructionthis May after uncovering the global fast food giant was sourcing from critically endangered Sumatran tiger habitat. Uncooked chicken + endangered tiger habitat = mmm, finger lickin good…
Whats even worse in this latest incident is the lack of response from KFC. The man claims to have filed numerous complaints with KFC without reply. He shouldnt be surprised KFCs response to public concerns about their operations seems to be tostick their heads in the sand and hope it will go away. But what they should realize by now is that the public WONT go away.
In this day and age, big corporations like KFC areaccountableto the public and their customers. They areaccountablefor the harms they cause to human health and the environment. And they areaccountableto little guys like Doug Hernandez who reportedly took the fateful bite, as well as to bigger guys like Greenpeace who expose their destructive operations on a global scale.
Greenpeace even paid a littlevisit to KFC Canadas headquartersthis summer and delivered a letter to their CEO Sabir Sami but we are still waiting for a response. We have also emailed, written to and faxed KFC Canadas head of procurement with our concerns without reply.
But if you think thats bad, KFCs corporate executives in the US are even cancelling meetings with environmental organizations at the last minute. Just this August, KFC bigwigscancelled a meeting with US-based Dogwood Alliance at the eleventh hour, a reflection of their unwillingness to consider a sustainable procurement policy. We would have expected more from KFC Global CEO David Novak, who styles himself as aleadership guru. Leadership, this aint.
Greenpeace, with our years of experience, remains ready to work with KFC and develop a realistic and effective sustainable procurement policy but all we have received so far is complete radio silence.
As Ontarios Doug Hernandez learned when he posted the nauseating image of an apparently uncooked chicken sandwich online, social media is empowering people and amplifying our voices. This allows us to hold faceless corporations like KFC accountable and means that they cant ignore our concerns.
I strongly encourage KFC to respond to public concerns about their products in a transparent manner. This is the least we can expect.