Tell Apple, Amazon, Microsoft you want a cleaner cloud
by Guest Blogger
April 17, 2012
by Casey Harrell
Every day, our lives revolve more and more around the phenomenon that is the cloud. We check our e-mail, store our music, and share photos and status updates. Its a key part of how we connect with our friends and family.
But have you ever stopped to wonder… where does the cloud actually exist?
It turns out the companies that give us the cloud keep all that data in huge warehouses called data centers, and those use lots of electricity, much of which comes from dirty, dangerous energy like coal and nuclear power. This problem is growing fast. We found that if the cloud were its own country, it would rank fifth in the world for how much electricity it uses, and that electricity demand will triple by 2020!
Thankfully, our growing cloud could actually be a really good thing for the planet. The cloud could be powered by clean energy, not coal. Were already seeing companies likeGoogle, Yahoo and Facebook lead the way by moving toward powering their clouds with clean energy, partly in thanks to you.
But other companies havent gotten the message yet. Today Greenpeace International released areportthat shows that Apple, Amazon and Microsoft are powering their growing 21st-century clouds with dirty, 19th-century coal energy. These companies care about you, and they need to hear from you that you want a cleaner cloud.
Send a message to the CEOs of Apple, Amazon and Microsoftnow and tell them to clean our cloud!