The North Pole is disappearing: Santa Relocation Project
by James Turner
December 21, 2012
If youre a fan of our Save the Arctic Facebook page, may have seen some interesting changes recently. For the past few days weve hosted something called the Santa Relocation Project.
Weve been asking people this simple question:
If the North Pole melts, Santa will have to move. So where do you think he should go?
Weve had hundreds of responses from people over the world, and here are some of the best suggestions:
Santa can live at my grans
The Amazon, or the Congo
The best place for Santa, Tierra del fuego
I think it would be quite cool if Santa came once a year on a rocket from the moon.
Weve even had an offer from Entourage star Adrian Grenier, who invited Santa to play guitar in his basement in New York.
So why have we been doing this? Well, first of all the North Pole really is in danger of melting away. A large number of scientists are now saying we could see summers without sea ice in the Arctic within Santas lifetime.
Secondly, kids are absolutely crucial to the future of the Arctic. A few people have suggested that we shouldnt talk about Santa because well upset them. In fact, children are often more concerned about climate change than their parents, and more willing to do something about it.
Finally, a lot of people dont know whats happening up there. We need to reach these people so that we can win the political battles that lie ahead. By talking to people about things theyre familiar with – like Santas workshop at the North Pole – we can prepare them for a more detailed conversation about serious stuff like climate change, or the greedy oil industry.
Thats why we created the Santa Relocation Project with the LA based agency BBH, who are an extremely innovative bunch. They offered their time for free, to help us build our movement and appeal to as many people as possible. Its just one of the creative collaborations that are helping bring the message of Arctic protection to millions of people across the world.
Were still open to ideas about where Santa should move to, and were going to be returning to this theme next year. But for now, Santas home is safe. Donate below to save the Arctic this holiday season!