Turning VW Away from the Dark Side

by Nicole Sands

June 28, 2011

Our colleagues in Europe launched a campaign today aimed at getting car maker VW to see the light.

Right now, politicians across Europe are debating whether to raise the target for CO2 cuts from 20 to 30 percent (based on 1990 levels) by 2020. It’s such a necessary increase that many people and organizations – from the UK government to Google, from Ikea to Unilever – agree that they should do it.

But not Volkswagen – and it gets worse.

Along with spending millions on groups lobbying against the 30 percent target, VW is also opposing new fuel efficiency targets. 

According to Greenpeace’s Andrew Davies:

Volkswagen has been running an ad campaign showing a cute kid in a Darth Vader costume turning on one of their cars. It’s been a big hit but for a company that’s essentially threatening the future of all of our children, we thought it was ripe for a remake.

The symbolism of Star Wars is far better suited to the kind of destruction Volkswagen’s policies threaten to wreak on our planet, than to a fluffy advert to sell more of their cars.

Check out this video:

Nicole Sands

By Nicole Sands

Nicole Sands is the former Digital Platforms Manager for Greenpeace USA. She believes that organizational values should be reflected in everything Greenpeace does, including our technology.

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