They’re Here! 3 Giant Billboards Call Out Chicken of the Sea’s Ocean Destruction.

by Kate Melges

November 6, 2015

Thanks to three giant billboards around its headquarters in San Diego, Chicken of the Sea’s leadership can no longer brush aside concerns about their dangerous and irresponsible practices for our oceans — or the global movement demanding change.

Last month, we asked you to support a bold new project to send a message Chicken of the Sea executives — and you came through in a big way. Thanks to support from people like you, we were able to put up not one but three massive billboards calling out Chicken of the Sea’s devastating environmental practices.

Workers install Chicken of the Sea protest billboard

Workers finish the installation of a billboard along Pacific Coast Highway in San Diego, California on November 4, 2015. Photo by Greenpeace / Sandy Huffaker.

Cute, right? But these billboards aren’t just for fun. They expose how Chicken of the Sea uses its family-friendly mermaid logo to hide destructive fishing methods that needlessly kill thousands of sharks, sea turtles and other vulnerable marine life every year. And Chicken of the Sea’s owner, Thai Union Group, has been repeatedly implicated in human rights violations and forced labor at sea.

These billboards are here to remind the company’s leadership every day that we will not back down until they make the right choice for our oceans.

Workers install Chicken of the Sea protest billboard

More than 1,250 people pitched in to fund three “Rippin up the Sea” billboards in San Diego, one directly across from Chicken of the Sea headquarters. Photo by Greenpeace / Sandy Huffaker.

The movement for sustainable tuna is stronger than ever. In addition to these billboards, more than 1,500 people made phone calls to Chicken of the Sea demanding change, confronting the company with the truth about the dirty global tuna industry and sharing the personal stories of fisherman who were forced to suffer horrific abuses on tuna vessels. And 80,000 people across the country have signed on to tell Chicken of the Sea to get destructive fishing and human rights violations out of its supply chain.

Keep the momentum going! Let Chicken of the Sea know that it’s been “rippin’ up the sea” for long enough.

Workers install Chicken of the Sea protest billboard

Photo by Greenpeace / Sandy Huffaker.

Kate Melges

By Kate Melges

Kate Melges is an oceans campaigner based in Seattle. She leads Greenpeace’s Ocean Plastics work. Kate’s focus is ending the flow of plastic pollution into the ocean.

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