What’s 768 Square Feet and Coming to Change the Tuna Industry in a Big Way?

by Kate Melges

October 16, 2015

It’s a giant billboard, and with help from people like you, it’s going to send a message that Chicken of the Sea executives can’t miss.

Not Just Tuna Billboard

Chicken of the Sea’s destructive practices are enough to make its own mascot cry. Exploited fishermen, dead sharks and dying oceans — the company has been Rippin' Up the Sea long enough. Help us make this image a billboard outside the company’s headquarters at

UPDATE: Thanks to overwhelming community response, THREE ‘Rippin’ up the Sea’ billboards were installed throughout San Diego the first week of November — including a 48-foot wide billboard right next to Chicken of the Sea’s headquarters. See the pictures here.

Chicken of the Sea has repeatedly failed us on both human rights and ocean sustainability. The company doesn’t offer a single sustainable or ethical product to U.S. consumers, and its parent company — Thai Union Group — has been linked to both human rights and environmental abuses around the world.

We can — and we must — demand better.

In just ten days, more than 66,000 people like you have sent messages to Chicken of the Sea telling it to end the abuse of tuna industry workers and help create healthier oceans. Now it’s time to make this message bigger, bolder and impossible to ignore.

And what’s more bold than a giant billboard?

Right outside Chicken of the Sea’s California headquarters — on a busy commuter freeway — there’s a billboard for rent. Imagine that billboard confronting company leaders with the image of “Rippin Up the Sea” every day as they head into work. If we raise $13,500 in the next 30 days, we can make this change-making, ocean-saving billboard a reality and force Chicken of the Sea to face up to the truth about its destructive practices.

The company turns a blind eye to the damage industrial fishing causes our oceans, worker abuse and the voices of the hundreds of thousands of people around the world calling for change. But it won’t be able to ignore this.

You can be a part of this powerful message. In fact, we need you if we’re going to make this hard-hitting billboard a reality. Your gift tells Chicken of the Sea that we’re not going to back down in the fight for sustainability and ethical rights.

In the past few years, Greenpeace has publicly challenged major brands like Trader Joe’s and Costco to offer more sustainable and responsible products — and we’ve won. Now, hundreds of thousands of Greenpeace supporters like you are standing with us to take on the dirty tuna industry.

This is our moment to keep the pressure on.

Chip in $5 or more to make this billboard a reality! Your gift will be used to put up a message that more than half a million people will see — including Chicken of the Sea executives.

Kate Melges

By Kate Melges

Kate Melges is an oceans campaigner based in Seattle. She leads Greenpeace’s Ocean Plastics work. Kate’s focus is ending the flow of plastic pollution into the ocean.

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