PHOTOS: LEGOs take to New York to #BlockShell
by Cassady Craighill
July 31, 2014
The LEGO flagship store in New York City’s Rockefeller Center saw more activity than usual this week when giant LEGOs greeted shoppers and employees with a strong message: LEGO needs to drop its marketing partnership with Shell and keep the oil giant from drilling in the Arctic. Shell and LEGO have had a marketing partnership for decades even selling LEGO sets with the Shell logo on them.
Lego is loved by children everywhere. Shamefully, Shell, with plans to drill in the Arctic this year, is using Legos goodwill by partnering up with the beloved toy company.
Not only is the Arctic critical to regulating global climate. this remote habitat is home to unique and beautiful animals like polar bears, narwhals, and beluga whales. Just one misstep by Shell, and they had many with their 2013 drilling attempt, could doom all of them to a disastrous oil spill.
The oversized toys, including Emmett and WildStyle from the LEGO movie, danced the LEGO movie’s theme song “Everything is Awesome,” posed for photos with New York City visitors and held protest signs with messages created by Greenpeace supporters through the online Protest-a-Matic tool.